Boost Your Brand Beyond Limits

The Branding Blueprint!

6 Week Branding Bootcamp to reposition your brand for business growth or career success.

Online, Part-Time

5-10 hours/week, 100% Remote

Next Cohort

October, 2024

Beginner & Intermediate

All levels welcome
Ready to Refine Your Brand?
Our hybrid, part-time 6-Week Branding Bootcamp program is designed to increase your professional value and help you attract opportunities. Whether you want to advance your career or grow your business, having the right brand positioning will help to separate you from the competition.

Stand Out From the Crowd

When your brand resonates with your ideal audience, it becomes a powerful tool for standing out in a crowded marketplace.  A well-defined brand not only differentiates you from competitors but also creates a lasting impression that continues to attract opportunities over time.  Throughout the program, you will delve into personal branding strategies, enhancing your visibility in your respective industry. Embrace this opportunity to refine your unique brand identity and stand out among your peers. The comprehensive approach will equip you with the tools needed to establish a strong presence in the competitive market.

Scholarships Available

For individuals identifying as Black and Indigenous Heritage, New Canadians,

and Women in Tech, there are scholarships available to support your education.

Next Cohort:October, 2024

Most Popular Participant Questions

What is the cost?

To get detailed information about the course structure, topics covered, and what to expect each week, you can download the course syllabus. The syllabus provides an in-depth overview of the program and will help you determine how the Branding Bootcamp aligns with your goals.  65% of our participants use their professional development budget, or simply ask their leadership team to pay for their enrolment. If you would like us to help you sell your membership to your leadership team.

How do I know if I'm a Good fit?

This course is an ideal fit for ambitious career professionals seeking advancement or entrepreneurs aiming to establish a strong brand presence. It offers tailored strategies for refining personal or professional brands, networking effectively, and strategically positioning oneself for success. Whether pursuing career progression or entrepreneurial endeavours, participants should be eager to engage actively, apply new skills, and embrace a growth mindset to thrive in their respective fields.

What Topics Do you Cover?

In this course, you’ll harness your strengths and strategically position your personal or professional brand for success. You’ll learn to captivate your audience with compelling storytelling, build a strong online and offline presence, and gain clarity on your brand identity and strategic positioning. Through effective networking, confidence-building exercises, and actionable career advancement strategies, you’ll cultivate the skills and mindset necessary to propel your career forward. By the course’s end, you’ll walk away with a personalized brand plan and the confidence to pursue your goals with resilience and determination, ready to seize new opportunities and achieve lasting success.

What is The Schedule / Time Commitment?

Over the span of six consecutive weeks, this program offers a structured learning experience. Each week, you’ll gain access to a fresh set of lessons and quizzes in the Video Library, complemented by assignments to reinforce concepts covered in weekly webinars and workshops. Additionally, live sessions will be held weekly to facilitate discussions on the material and address any questions regarding the week’s lessons and assignments, ensuring a dynamic and interactive learning environment throughout the duration of the program.  Your weekly learning will be enhanced and supplemented by 1:1 coaching and group mentoring sessions.

Download the full program syllabus

See the full course curriculum and all the weekly topics we’ll cover.



    “The Tech Effect gave me a space to learn from other marketing professionals & industry experts. Most importantly, it gave me a sense of community.”
    Andrew Serwadda
    Sales Development Rep @ Hootsuite

    Get The Mentorship and Guidance You Need to Succeed

    Discover Your Strengths
    Identify Key Milestone
    Redefine Your Brand Positioning
    Explore Your Target Audience
    Develop Your Communication Plan
    Build Your Online Presence

    The Branding Blueprint is a career accelerator program specifically designed to provide you with the skills, personal development & connections to elevate your career and attract new opportunities.

    Improve Your Digital Skills

    The Branding Blueprint is ideal for anyone who is interested in digital marketing as a career path or new skill.  This program is supported by industry leaders and hiring partners who will provide mentorship and guidance to help participants attract opportunities in marketing and tech.  The program is delivered through a hybrid learning model with materials primarily delivered online, supplemented by in person meet ups and events. The core program lasts for 6 weeks, with approximately 5-10 hours per week of commitment to complete the necessary coursework.

    Get Hired or Promoted

    Building your personal brand and elevating your digital skills are essential steps in preparing for  the next position in your career; however, you’ll also need support and guidance throughout your career to help you attract opportunities that match your interests and skill set.  Our mentors and hiring partners are committed to supporting you with the guidance and connections you need to navigate your career path.

    Frequently Asked Question

    The Branding Bootcamp is ideal for professionals, entrepreneurs, and business owners who want to refine their personal or business brand. Whether you’re looking to advance your career, attract more clients, or stand out in a competitive market, this program provides the tools and strategies to enhance your brand positioning.

    The 6-week program is a hybrid, part-time course that combines online learning with interactive sessions. Each week focuses on a different aspect of branding, from defining your brand identity to implementing brand strategies. Participants will engage in workshops, complete practical assignments, and receive personalized feedback to help them build and refine their brand.

    Participants should plan to dedicate approximately 5-7 hours per week to the program. This time includes attending live sessions, completing assignments, and engaging with course materials. The program is designed to be flexible, accommodating the schedules of busy professionals while ensuring meaningful progress each week.

    The Bootcamp covers a range of branding topics, including brand identity development, positioning, storytelling, visual branding, digital presence, and brand communication strategies. The curriculum is designed to provide a comprehensive understanding of how to create and maintain a strong, cohesive brand that resonates with your target audience.

    Yes, the program includes opportunities for personalized feedback. Participants will receive one-on-one feedback from branding experts on their assignments and branding strategies. This individualized attention ensures that your brand development is tailored to your specific goals and needs.

     

    Absolutely! The principles and strategies taught in the Bootcamp are applicable to both personal and business branding. Whether you’re looking to enhance your personal brand as a professional or strengthen your business’s brand identity, the skills you learn will help you achieve your branding objectives.

    Yes, the Branding Bootcamp is designed to be accessible to participants with varying levels of branding experience. Whether you’re new to branding or looking to refine your existing knowledge, the program provides a structured approach that guides you through the process of building a strong brand from the ground up.

    If you miss a live session, you will have access to recorded sessions and materials. This allows you to catch up on the content at your convenience. However, active participation in live sessions is encouraged to get the most out of the program and benefit from real-time interaction with instructors and peers.

    Assignments in the Bootcamp are designed to be practical and directly applicable to your branding efforts. These may include developing a brand identity statement, creating brand messaging, designing visual elements, and implementing a brand strategy plan. Each assignment is intended to help you build and refine your brand as you progress through the program.

    By the end of the 6-week program, you will have a clear and compelling brand that differentiates you from the competition. A strong brand can help you attract job opportunities, clients, partnerships, and other professional advancements by clearly communicating your value and positioning you as a leader in your field. The Bootcamp equips you with the tools and knowledge to effectively market yourself or your business to your target audience.

    Image of The Tech Effect founder Kareem Perez speaking and providing digital marketing mentorship.