We develop in demand skills for the Digital Economy.
Digital skills are now a part of the fastest growing and most in-demand marketing jobs. We offer resources and up-skilling programs that empower professionals with the confidence and knowledge needed to find employment digital marketing & tech.
Our goal is to contribute towards closing the digital skills gap by providing access to core transferrable skills that apply to the future job market. Through mentorship, coaching, and experiential learning, we prepare our members for success in the digital economy.
Our Why
Our mission is to help BIPOC professionals increase their professional value and succeed in the digital economy.
After collectively experiencing the lack of diversity in the marketing industry for over a decade, we’re building a community platform that makes access to mentorship, resources and opportunities easily accessible.
Diversity & Inclusion
BIPOC communities are underrepresented and earn less. We focus on providing access and opportunities to black and indigenous professionals with the goal of diversifying the industry.
Woman in Tech
Organizations that have women in leadership positions are more likely to outperform those that don’t. Through mentorship and access to jobs, we support getting women roles in marketing and tech.
New Canadians
Newcomers to Canada often face barriers finding jobs. Our initiatives help new Canadians integrate into the marketing & tech industries while helping to build their network and access to the job market.
Accelerating Careers in the Digital Economy
Skill Development
We develop the necessary skills to attract opportunities in your field of interest, increasing the likelihood of successful employment and long term career success.
Networking
We provide access to industry events and networks that allow you to showcase your value and connect with industry leaders who can support and guide you.
Experiential Learning
We provide practical experiences for members allowing them to put theory into practice and gain confidence through creating and executing real world projects for agencies and brands in our network.
Our Vision
Our Vision is guided by our values which helps to shape the decisions we make, the partners we collaborated with and clients we engage with.
We educate BIPOC talent about the rewarding career opportunities in marketing and tech. Our experiential programming inspires and empowers BIPOC talent through upskilling and mentorship.
We provide solutions that enable the marketing & tech industry to do a better job at attracting and retaining BIPOC talent and helping employees thrive.
We aim to unite brands, agencies, community organizations, entrepreneurs to drive change on an industry level. We do this through advocacy, research, programming and recruitment.
"Many people are changing careers and rethinking what they want to do with their life. The Tech Effect is bridging the gap between education and the actual working world, which is essential for organizations and individuals thriving to succeed in the Digital Economy."