“Change is the law of life,” (John F. Kennedy). In life, we must be prepared for things to change because it is a constant that often comes unexpectedly. It is true that change can be difficult, but with change comes new opportunities. This applies to our personal life, family life, and professional lives.

Recently the world experienced a great change because of the COVID19 pandemic. During that time many of us changed jobs and careers. Some by choice and others due to necessity. When it comes to a change in career the possibilities are limitless. You are bound only by your interest and job availability.  

A Change to Digital Marketing 

When considering a career change it is important to think about your level of interest in the field, as well as its viability in terms of demand and salary. Digital marketing is a career field that has been steadily growing, and with the pandemic, that growth has persisted. According to LinkedIn, digital marketing roles are in the top 10 most in-demand jobs with 860,000 job openings. 

You should also consider how the transferable skills that you have acquired can be used in a new career, or if the required skills for that new career are things that you are interested in learning. 

For a career change to digital marketing, there are certain skill sets that you would need. However, these are all skills that can be easily gained if you have an interest in the topic. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and other similar competencies. These are skills that can be learned through research, courses, or getting hands-on experience at a digital marketing company such as the Tech Effect through the internship, courses, and mentorship opportunities that they offer.  

Change is often feared but rather than deny it, embrace it. It can teach us a lot if we are willing to learn. Like any other change in life, a change in career can be scary. Here are a few tips to help you when considering a career change or change in general. 

Focus 

Focus on things that are important. This is not the time to give attention to difficulties, obstacles, and discouragement. During this phase, it is a good time to self-evaluate and focus on your strengths. What is it that you enjoy doing? Then you decide if these strengths can be turned into a career. After this self-evaluation, you can decide if a career such as digital marketing is for you. If not, then it is time to start looking for a career that aligns with your interests. Just do not lose focus at this stage of the transition process.  

Networking 

Networking can help you to develop and improve your knowledge in a particular career field. It can also help you to stay on top of the latest trends in your industry and give you access to more job opportunities. 

Networking is also very important in digital marketing. According to marketing leaders, going to networking events and building a social network online is necessary for marketing because it fosters direct feedback on projects, opinions, and ideas. It can also help you to get the views of potential clients about new ideas and plans. 

Resiliency 

Resilience is the capacity to recover quickly from difficulties. It is about acquiring a certain toughness. When it comes to a career change, resiliency can help you to stay committed even when things are difficult. Expect that there will be challenges and try to prepare your mind for that possibility so you can face them when they arise. You must also understand that it takes time to build something new and that is exactly what you are doing when you start a new career. 

Gratitude

In all things, we should aim to maintain a feeling of thankfulness. Gratitude for each new phase of our lives is essential because it helps us to see the good in our situation. Even if we are not yet where we would like to be, we should try to be grateful for each new step that we take towards our goal. Each step means growth is happening and that is worthy of gratitude. The positivity that can come from a grateful spirit can also help to motivate you and keep you going until you become settled in your new career. 

Conclusion 

Change can be daunting. Fear of the unknown is a common psychological issue that many of us experience. It is therefore important for us to accept that change is a part of life, whether this change is in our personal life or professional life. Think about what you want to achieve in this period of change and go for it with true intention and a plan of action. If that new career is one in digital marketing, there are many resources out there that can help, including the Tech Effect. Explore our blog to access resources or register for the Digital Mentorship Circle if you’re interested in accelerating your career in digital marketing. We are here to help you grow.