Our first Agency Access event got off to an amazing start on July 22nd by having the honor of hosting two respectable members of Grow With Search, our latest partner agency. The Tech Effect was privileged to have two amazing guest speakers speak about their stories, as well as share valuable tips on search engine optimization (SEO) topics. There were just too many tips in the event, so we have compiled them here for your convenience!
Founded in 2006, Grow With Search is a digital marketing agency that helps businesses grow their online presence. Grow With Search primarily works with marketing managers and business owners who need help with execution. Grow With Search focuses on creating in-bound leads, relevant content, boosting search rankings, and managing campaigns.
CEO of Grow With Search, Matt Colangelo, shared a variety of topics including the origins of Grow With Search and how companies can benefit from optimizing SEO for their digital marketing performance. Digital Marketing Manager, Cathy Du was also present to speak about her job searching experience, and how it led to her current role at Grow With Search.
Tips for On-Page SEO
SEO is a cost-effective strategy that can efficiently bring in traffic and promote your brand. It is less about the product or service that you offer and more about how visible your brand is.
“Every single webpage on your website represents an opportunity to rank for 3 – 5 keywords.”
Matt Colangelo
Matt touched on how to make your brand visible through keywords and search rankings. He explained that each webpage on your website must be optimized with the appropriate keywords. Examples include anything your target audience would type in, usually referred to as “keyword intent“, when making searches for similar brands to yours. Targeting relevant keywords in your content will help expose your brand to a specific audience.
Using the right keywords is one step but ensuring they have proper structure is another. Matt spoke about the importance of placing keywords in specific areas on your web pages that will help you rank better. Main headings, subheadings, body paragraphs, and hyperlinks of your web pages are vital for the inclusion of keywords. This would help Google notice your brand and bump up your search rankings.
“Half the battle is producing content that has substance.”
Matt Colangelo
Producing quality content that your target audience is looking for will always help you attract the right audience. Matt emphasized the importance of creating meaningful content, alongside the right keywords. He also spoke about “thought leadership”. You must show your target audience that you are an expert on the topics you write about. Building trust and connecting with your audience is always key in having them return to view your content.
Another search ranking hack is to put alt text behind your images because it helps increase your site’s accessibility. Adding keywords behind your images is another method that will convince Google to boost your search rankings.
Tips for Off-Page SEO
Lastly, Matt spoke about internal, external links and newsworthiness. Whether it’s guest blogs or companies finding value in your content, external links will do wonders for your search rankings. Not only will this bring traffic from other companies but Google will continue to boost your search rankings. It will also show that you are trustworthy and have genuine relationships with other brands.
Getting noticed by news outlets can be challenging. Nonetheless, any publicity that your brand gets in the media will greatly reward your search rankings. Don’t hesitate to reach out to publicists, public relations professionals, and pundits because you never know what can happen! SEO tips like these will surely bring heaps of traffic to your website. You could be one email or phone call away from your brand’s rapid growth.
Stay tuned for our next Agency Access event taking place later this month! Keep your eyes peeled for more details!