Kareem Perez
A marketing thought leader, educator, and future workforce trainer on a mission to destigmatize mentoring and bridge the digital skills gap.
Kareem delivers high-impact and action-oriented keynotes, presentations, and workshops to empower students and professionals to maximize their potential, and train businesses to succeed in the digital economy. With more than a decade of expertise in marketing and business, he is an invaluable resource for individuals and organizations seeking to strengthen their digital footprint, profit through storytelling, content, experiences, and strategic advertising.
From Transition to Transformation
Kareem’s passion to mentor and coach is deeply rooted in enabling people to find their authentic voice, and encouraging them to seek advice and embrace life-long learning. As the visionary Founder and Executive Director of The Tech Effect, Kareem blends purpose with community building to help marketing & advertising professionals make strategic career moves, accelerate their careers, and transition into leadership roles. Over the years, he has become a guiding force, offering support in digital up-skilling, adaptability, and career navigation through mentorship, especially through his flagship initiative, The Branding Blueprint.
As a seasoned speaker and a leader who foresees emerging trends in marketing and tech, Kareem leverages his background and storytelling prowess to connect with his audience, generating relatability that captivates and inspires. Kareem’s clientele for speaking engagements and training include The Diversity Institute, Skills For Change, Toronto Metropolitan University, The Ontario Student Trustees Association, BrandedTO, Seneca College, Queen’s University, and the Canadian Real Estate Association.
Skills & Expertise
I have experience working in e-commerce, education, and technology with a focus on strategic communication throughout the customer journey.
Boosting BIPOC Brilliance
A special area of focus for Kareem is to nurture youth, emerging professionals, and entrepreneurs from BIPOC and immigrant communities in Canada. He is among the North American leaders who came together to train more than 30 Black and Indigenous youth (grades 10 to 12) for a business pitch competition as part of an Advanced Digital and Professional Training (ADaPT) and Entrepreneurship co-op program delivered and developed by the Diversity Institute, Ted Rogers School of Management and Toronto Metropolitan University.
“Kareem’s interpersonal and technical skill set make him an outstanding individual to work with and I highly recommend him. He tailored the content on Search Engine Optimization, Google Analytics and Wireframing in a way that was accessible to students with varying aptitudes and exposure. Kareem built a rapport with the students, keeping them engaged throughout the program.” – Laurene Williams, Program Manager-Diversity Institute, Toronto Metropolitan University.
Kareem has also hosted a variety of sessions as a facilitator for Skills for Change’s six-week Virtual Black Youth in Entrepreneurship Program, and developed workshops for youth aged 16-29 with a focus on skills development, business planning and marketing strategies.
Under Kareem’s leadership, The Tech Effect partners with MNLCT Bridging Programs, supporting immigrant women re-skilling into IT coding professions through the C-Women Program.
Beyond his professional endeavours, Kareem finds fulfilment in volunteering. As part of his annual commitment to Junior Achievement, he volunteers as a Company Program Lead Advisor to educate young people about entrepreneurship using real-life situations and examples
